This project investigates how typography and motion can shape an event and engage with a broader audience by developing a kinetic typographic identity.

KCON is the world’s largest fan celebration of Korean culture and music. This project is a full rebrand of Kcon 2024, specifically promoting the event happening in Japan.

Deliverables:
- Logo Design (Animated + Static) (1080 x 1080px)
- An animated 30-second reel promoting the event incorporating type and image (1920 × 1080px)
- A set of 3 animated digital posters for 3 different events or programs (1080 × 1350px)
- An animated event invitation (1080 × 1080px)
- A set of 3 animations for the stage screens (1920 × 1080px)